Social Allies
Being a Good Ally to a Growing Social Media Agency Sector
When Social Allies, one of the north-east’s leading social media agencies hit a crossroads with their business development and brand growth, they turned to OOK to help. We jumped at the chance to be a good ally and bring our expertise to the table.

The Brief
We are advocates of the creative industries and know building a successful agency is difficult and making it sustainable even harder. We’re here to elevate other agencies grow. Jess Tucker, Managing Director, Social Allies asked Max Freer, OOK Founder to bring her knowledge and experience as a sustainable award-winning agency owner to work together and help grow the potential of Social Allies.
Our Process
We took a blended approach to this project and started with taking Jess and the Creative Director through our Kind by Design workshop program. Moderated sessions by Max gave Social Allies opportunities to unpick their own brand, distill their business head and be challenged on everything. The roadmap started with a company culture guide we called ‘The Allyship’, the way to do things at Social Allies for their people, clients, and wider community. It included a company mission, values, a brand essence on how to do business, stay connected and engaged.
Agency Model
We provided agency business modelling consultancy and defined a model for Social Allies. From there we were able to look at operational costing and fee structures, strategies for retaining clients, expanding new services like the Social Studio.
Branding & Positioning
Social Allies is a great name with a great logo mark. We kept both and started a fresh with the team devising a new strapline ‘Social Identity Creators’. A new tone of voice was created, and all the copy rewritten, new colourways developed and an entire new brand toolkit with a stack of marketing tools was built even a pattern was made with their logo mark. Every touch of the business internally and externally was overhauled.
Social Value
Social Uplift was built to deliver events for the brand to meet their social value responsibilities.
Results
See testimonial. This was a blended project with Social Allies trusting OOK and us hearing Jess’s vision for her businesses we worked together to achieve rewarding results for the agency.