ADDITIONAL LENGTHS
Launching one of the World’s Leading Sustainable Hair Extension Brands Flagship Store, Skyrockets Expectations.
Additional Lengths is a leading hair extension manufacturer and retailer distributing hair extensions and related products worldwide. A multi-million-pound company and already the UK’s second largest of its kind, the brand is set for international growth and global recognition. As part of the brand’s growth Additional Lengths Founder Victoria Lynch asked OOK to team up and officially launch their UK flagship brand store.

The Process
This project took a blended approach with us and the Additional Lengths brand team working as a creative collective. Bringing mutual collaboration to the table we agreed the look, feel, and tone for the brand execution of the new-look flagship store, deciding upon a design direction and theme for the event. We loved collaborating with the inhouse marketing, design, and digital teams. Attention to detail was paramount from designing out window graphics, invites to the VIP gift bags, organising media releases, photography all came together in a detailed event management program, running order and PR plan.
Launching Additional Lengths Flagship Store
Additional Lengths work to exceptional high standards with a high-profile brand reputation to maintain the launch of their first flagship store, skyrocketed expectations. Loyal clients and VIP’s eager to see inside where not left disappointed with the preview party hosted by reality TV star’s Charlotte Crosby and Love Islands Tanyel Revanas were both on hand to do the opening honours with Additional Lengths Founder and Managing Director Victoria Lynch.
Results
The brand launch went exactly to plan resulting in hundreds of consumers arriving early to be part of the official opening. We achieved a significant spread of positive media headlines and coverage from variety of media outlets and industry publications.