adidas ORIGINALS x OASIS.

The Brand. The Band
The Legacy Lives On.
Original Forever.

And Mr Sifter, the legend.

It’s less than one week until I go to see Oasis with my son William, like all fans I’m beyond excited to share this experience with my son.

As a music fan, and a brand enthusiast I love this brand partnership. I’ve got a huge appreciation for the brand history behind Oasis x adidas originals, the design and marketing of this collaboration – so of course being a bit brand obsessed – it is my job!
I’ve had to go and look at it – is there a bigger cultural moment in 2025 or beyond than the Oasis Reunion.

So what’s the brand impact?

adidas were not slow with this epic commercial opportunity.

For Oasis fans, their return to stage is deafening. For original fans, it is a pure jolt of 90’s joy. For a new generation like my son William it’s a chance to witness a band whose mythology has outgrown its initial phase of hedonism and working class rebellion, evolving into a more mature and nostalgic reflection of their cultural impact.

For adidas, their bottom line will be doing a happy bounce ! A whole new generation enthralled with the story, products and all.

For me and my William, Oasis reunion is more than the concert, it is thier enduring brand and cultural heritage that’s created emotional connections for us, like our road trip to visit Mr Sifter – who had all the time to chat to William about Liam and Noel. Will and I listening to all the albums, ‘him asking me so many questions, like “what was it like in the 90’s era “ Brilliant 🤩 was my reply, to ordering our bucket hats, little connecting moments that make memories.

If you’re seeing Oasis have a brilliant time. I’m at Murrayfield the gig is set to be the biggest gig in Scottish history. The attendance of all of Oasis gigs is estimated to have injected at least £1billion to the UK economy.

Not bad for two lads who came from a council estate.

Testimonials

WHAT CLIENTS SAY

The rebrand by OOK has transformed our business and client income. They’ve created Alchemy Culture a new service income and ‘Talk Cancer Teesside’ a partnership with Cancer Research to support employers deal with cancer at work. We’re delivering impactful work while still making a profit, because of working with OOK.

Jo Davies, Managing Director Hr Alchemy

Max Freer’s experience and knowledge in agency, brand and marketing is really inspirational to us. She’s like a big sister. We’ve collaborated with OOK on a bunch of really cool client projects that’s delivered some epic results in particular Humans of the High Street that went viral.

Lou Toner COO Wander Films

I appointed OOK to work with my in-house marketing team to help Additional Lengths with the brand launch of our UK flagship store. Northing was left to chance. Their attention to detail, experience and expertise all resulted in a super successful brand launch. I would highly recommend working with OOK.

Victoria Lynch, Managing Director Additional Lengths & Creator of Remi Cachet

Max Freer is a ‘Brand Rockstar’. An exceptional Brand Marketeer to see in action. She has vision, creativity who consistently delivers on projects.

Sarah Heward, Marketing Manager, Blend Marketing

Max and her team created a strategic place brand campaign Keep Our Town in Focus to resist a major out of town development that threatened localness, livelihoods, jobs and security in Sutton Ashfield & Mansfield. The campaign gave local people an active voice to channel a volume of objections which led to the planning application being called in by Secretary of State and ultimately the applicant withdrawing the scheme. The ultimate result was achieved

Mark Robinson Co-Founder Ellandi & Chair of the High Streets Task Force Board

We turned to expert Brand Marketeer Max Freer to rebrand social allies. I had so many ideas yet struggled to put them on paper. Max helped un-pick our brand, company culture from beginning to end and put it all together. Her ideas are amazing and the way she works is even better. She listens to the brief so clearly and has really helped us come back to life, building new services for the agency and being an overall saint. What fabulously, talented and inspirational woman!

Jess Tucker, Managing Director Social Allies

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