adidas ORIGINALS x OASIS.
The Brand. The Band.
The Legacy Lives On.
Original Forever.
And Mr Sifter, The legend.
As brand enthusiasts and music lovers at OOK we wanted to write a little blog about the brand partnership between an iconic rock bank and an iconic sports brand.
We’ve huge appreciation for the brand history behind Oasis x adidas originals -the design and marketing of this collaboration – of course we are being a bit brand obsessed- it is our profession!
Is there a bigger cultural moment in 2025 or beyond than the Oasis Reunion?
So what’s the brand impact?
adidas were not slow with this epic commercial opportunity.
For Oasis fans, their return to stage is deafening.
For original fans, it is a pure jolt of 90’s joy. For a new generation it’s a chance to witness a band whose mythology has outgrown its initial phase of hedonism and working class rebellion, evolving into a more mature and nostalgic reflection of their cultural impact.
For adidas, their bottom line will be doing a happy bounce ! A whole new generation enthralled with the story, the products and all.
Enduring Brand and Cultural Heritage
The Oasis reunion is more than the concert, it is the bands enduring brand and cultural heritage that’s created emotional connections parents and their kids.
Emotional Connection with Next Generation
Road trips to visit Mr Sifter – have drove additional sales to this retro record shop – in the hope you might catch Noel or Liam. Hours of album listening and memory recollections – kid’s asking parents “what was it like in the 90’s era “ Brilliant 🤩.
Economic Impact
Merchandise ordering, bucket hats, all these little connecting moments that make memories.
The Murrayfield gig was the biggest gig in Scottish history. The attendance of all of Oasis gigs is estimated to have injected at least £1billion to the UK economy.
Not bad for two lads who came from a council estate.
