Before you spend a penny on marketing, you first must understand the market and your customers. Companies of all sizes have one thing in common – they all start out as a small business. Getting your business off the ground is the first step, what quickly follows is a dozen other jobs like administration, recruitment, finance and marketing.

The question we ask when starting on a project is ‘What is your business purpose and why is it important? And what is the meaning of purpose? We work with clients to harness the power of purpose and profit to make them work as good partners in the best interest of the organisation so they can be progressive brands.

A people-first culture creates harmonised working when people purpose, productivity and profit come together to create a successful and sustainable business strategy.

Brand management refers to all activities and strategies you use to build and maintain a positive reputation with customers, employees and wider stakeholders. Let us help you discover tips from the master’s in marketing and brand strategy with trusted know-how tips to retain a positive brand reputation.

Is Branding part of Business Strategy? Yes. Read on and I’ll explain Why.

The question we start with is Why is branding important in business. Branding is critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand; it can drive new business and increase brand value – but it can also do the opposite if done wrongly or not at all.